Tag Archives: Helmut Newton

London Loves Helmut Newton

Helmut Newton Popup November 2015 (21)
We’re pleased to report that our latest exhibition was a huge success and some of the beautiful Helmut Newton prints we featured have now sold out!

ONGallery once again took over the wonderful space at ‘The Showroom Presents‘ in Fulham from Thursday 26th to Saturday 28th November. Artists, art lovers and the ONGallery team were in attendance to view the original vintage prints and discuss the art over a glass or two of champagne.

Helmut Newton Popup November 2015 (22)



Original Vintage Prints

Twenty-five original prints by Helmut Newton from between 1967 and 1984 were on display, among which were some previously unseen works by the artist. But the event wasn’t just an opportunity to view Newton’s work but also an opportunity to buy. As it happened, sales were above our expectations and in fact some of these limited edition prints have now sold out, while several others are down to their last one!

If you attended but chose not to buy, fear not, you can still make a purchase through the ONGallery website. Have a look at Helmut Newton’s work here; if we still have prints available you’ll be able to find that image that caught your eye at the event.

Rue Aubriot-Le Smoking Photography Print

One of our particular favourites, and unsurprisingly one of the images to come mighty close to selling out, was Rue Aubriot. You can read more about the story behind Helmut Newton’s Rue Aubriot here.

More Exclusive Exhibitions in 2016

We have plans to continue hosting more exclusive exhibitions of our artists’ fantastic work in 2016 and we sincerely hope you’ll join us if you can. We hope these exhibitions offer you an opportunity to appreciate these works hung as they might be in your own home. But for us, it’s also such a special opportunity to be able to talk about the pieces with true fans and share a glass of champagne while we discuss the stories and inspirations behind the art.

Win an Exclusive Helmut Newton Print with ONGallery

One last note while we’re on the topic of the talented Mr Newton, don’t forget ONGallery has a prize draw running which you can enter to win an exclusive print by the artist. There’s still time to enter, with the event closing on December 10th 2015, so head over to our competition page here to get your entry in.

The Value of a True Limited Edition Print

A true limited edition print in the art world is harder to come by than it might first appear. Many art buyers are new to the market and will perhaps only make a purchase every few years; it’s a very rare handful who can afford the luxury of buying regularly and building up the expertise this brings.

So how do new buyers know that the money they’re investing in art is justified? How can they be reassured that they’re buying a true limited edition print and not paying over the odds for something with little to no value?


Negotiating a Good Buy in a Dishonest Market

Unfortunately, too many people take advantage of the inaccessible nature of the art world.  Ebay is rife with listings from sellers boasting that they have obtained a limited edition run of an image, signed by the artist themselves and for sale at an incredibly low price. The perpetrators are careful with their descriptions, often noting that the item listed is “hand-signed”, which it is, but by the hand of the seller, not the artist.

Sellers can print batches of these images after finding the picture online, sign the prints, pop them up for sale on auction sites and sit back and make a tidy and dishonest profit at the buyers’ expense.

Buying Limited Editions from an Art Gallery

At the other end of the scale are the gallery limited editions, which regularly sell for prices in the tens of thousands. These limited editions usually number under a dozen and investors making these purchasers can be assured that the work is genuine thanks to the contact with the gallery and sometimes the artist themselves.

What they can’t be assured of is their investment. Art is an unpredictable market, with popular artists and prints changing with the fashions. There is no guarantee that a print will increase in value, even if it was one of only five in the world and cost the buyer £10,000.

The individuals operating at this end of the market,   either have the money to buy expensive art for the sheer love of the image and price is no matter to their wallet – or they are professionals with a real understanding of the art world. But even these people are making only an educated guess with their investment.

The time needed to research the art world to this level is akin to a full-time job and the ever-changing nature of the market makes it a constant effort. And yet many people want to purchase true limited edition prints without risking their fortunes in doing so.

Low Risk Genuine Limited Edition Fine Art

ONGallery is providing a new way to access limited edition fine art photography which reduces the financial risk to buyers and offers a guarantee that what they’re buying is a genuine limited edition.  This isn’t the inaccessible world of high price galleries and it’s a million miles away from the faux bargain ‘limited editions’. These are true limited editions of some of the world’s most beautiful images.

Through years of building careful connections with world renowned artists and industry experts, the company is able to offer limited edition prints for sale for prices in the hundreds, rather than the thousands.

This is done by increasing the limited edition print runs of the image so that the number are in the low hundreds rather than dozens. By doing so, the artist still receives the money he or she deserves for their work but the market is no longer restricted and more buyers have the option of entering the market.

To reassure art buyers that their investment is the real deal, without demanding that they put tens of thousands on the line, fine art prints are sold with a Certificate of Authenticity. Usually something found in the most expensive of galleries, ONGallery’s Certificate of Authenticity is proof of the value of the buyer’s investment. It lists the size of the limited edition, the print number of this individual item, the title of the work, and the artist’s name and their signature (or in the case where the print has been acquired through the estate of the artist, it may feature the signature of the artist’s representative or agent).

The shift in approach is a change in the art world which is already making waves. Peter Neilson, founder and CEO of ONGallery, remarked: “We know how much limited editions matter in the art world, they are a hugely important part of the photograph’s value. But until recently, buyers were faced with an uncomfortable choice between the high prices of the galleries where art works came with guarantees of their authenticity, but prices were sky high; and affordable but unscrupulous online sellers, who offered far too many ‘too good to be true’ deals.

“ONGallery represents a genuine alternative to these two markets and it’s been a delight to see the positive reaction from buyers taking ownership of some of their favourite works.”

Press Announcement: ONGallery to Host Helmut Newton Pop-up Exhibition

HelmutN_Woman-in-fur-coat-adjusting-stockingONGallery, the recently launched online art gallery, is proud to announce Vintage Newton, a three day pop-up exhibition of original Helmut Newton vintage prints.  These images from the 70s and 80s will be available to view and buy at

The Showroom Presents, 25 Effie Road, Fulham Broadway, SW6 1EL, from Thursday 26th to Saturday 28th November; open from 10:00 to 6pm every day.


The exhibition is one of the largest of its kind for many years in London and will consist of 24 original vintage silver gelatin prints produced in limited numbers by Helmut Newton. These prints were produced from a series of transparencies that he considered his most provocative and important work through 1985, and will be available for sale at the exhibition, as well as from ONGallery’s website, www.ongallery.com.

Vintage Prints

It’s worth noting that the term ‘vintage print’ refers to the origins of an image; they are prints of images printed by the artist at or around the time the shot was first taken. They were usually sent, unsigned, to newspaper and magazine editors in order to try to stimulate interest in the photographer’s work. Since editors received so many of these images, most were destroyed or ended up in a bin, making those that have survived rather rare.

Our Helmut Newton vintage prints were gifted to Norman Solomon, in recognition for the work he had done for Newton in promoting his ‘Private Property’ series of exhibitions in 1985. As a professional agent for artists, Norman Solomon recognised the potential value of these prints, and therefore kept them stored in conservation condition.

All of the Helmut Newton images featured in our forthcoming exhibition were taken during the 70s and early 80s and we can confirm that they all originate from pre-1984.

Born into a Jewish family in Berlin in 1920, Helmut Newton was a “prolific, widely imitated fashion photographer whose provocative, erotically charged black-and-white photos were a mainstay of Vogue and other publications.” (New York Times)

Controversy has routinely followed Newton’s photography. Critics denounced him for reducing female sexuality to naked bodies and for voyeuristically exhibiting women’s intimacy, but Newton always insisted that he adored women and that his photographs portrayed female power and strength. Whatever your opinion, his outstanding iconic images make him one of the most sought after photographers of all time.

Notes to Editors

ONGallery was founded in 2014 by its now chief executive Peter Neilson. Peter drew on his expertise as a fashion and advertising photographer and a successful businessman to bring together the perfect team of people to build ONGallery into what it is today.

The team have worked to deliver an intelligent sales platform, an excellent affiliate marketing strategy and of course a perfectly curated selection of artworks that truly make the company a business poised to disrupt its market in the most exciting way possible.

ONGallery offers authentic and exclusive art work to its consumers at an affordable price.

It offers art for sale along the following guidelines:

  • Prices range between £200 and £2,000
  • 95% of the time the limited editions on sale are exclusive to ONGallery
  • They are carefully framed, mounted and quality-controlled by hand, here in the UK
  • They provide great value for buyers, while giving the artist a fair deal too
  • The artworks are offered with a certificate of authenticity signed by the artist or the artist’s estate
  • An ONGallery purchase provides a good investment for the future – you will be one of only a very few people who own that image, in that format. If the artist’s work increases in value, so will your picture.
  • The work is delivered free to the buyer’s home or office anywhere within the UK and EU

For further information please contact:

ONGallery Office – 0207 384 9010

High resolution photos of vintage prints are available upon request please email




HelmutN_ Man-kissing-hand-of-mannequinhelmutn_chez-patou HelmutN_Saddle-II

Rue Aubriot / Le Smoking

Rue Aubriot-Le Smoking Photography Print
Controversial. Sexual. Timeless. Rue Aubriot is known to many as ‘Le Smoking’ but by whichever name you came across this fantastic image, it is instantly recognisable as the work of Helmut Newton and a piece well worth showcasing.

Newton’s art redefined the portrayal of women and to some, Rue Aubriot is the culmination of this: the light, the androgynous model and of course, the Yves Saint Laurent jacket all coming together to create a new strong femininity and a powerful sexuality that was symptomatic of its time and yet still relevant today.

His portrayal of women is something Newton has been both praised and criticised for. Much of his work has an overtly sexual focus and there have been times when it has been accused of overstepping the boundary between art and pornographic voyeurism.

Whichever side of the line you find yourself on, however, there is no denying that Newton’s work is beautiful and shocking. In analysing his pieces, it’s also worth remembering that Newton himself always stated with confidence that his work was about celebrating his love and admiration of women more than anything else – although it’s true that he also aspired to be seen as an agent provocateur.

A Statement Piece

In working with the YSL jacket, a piece which was first shown by the designer in 1966 as part of the Autumn/Winter ‘Pop Art’ collection, Helmut Newton found the perfect complement to his work, this stylised masculine item of fashion, reimagined on a female form.

The photograph itself was taken in the 1970s as part of a fashion shoot for French Vogue. Newton worked with a beautiful model and shot his work in a softly lit alley in Paris. There were other equally well-known images in the series, including one of a second female model, naked other than her simple black heels and entwined in a casual embrace with the woman in the Le Smoking jacket.

Newton used the shots as part of his publicity material with French fashion houses and magazines of the time. Many of the images he distributed in this way were printed by himself and a rare number have survived the decades.

Vintage Limited Edition Prints

ONGallery is among the handful of global outlets to have secured some of these world renowned prints. A limited number of pre-1985 printed photographs, authenticated by the artist’s former US agent Norman Solomon, can be viewed and purchased directly through the site.

The piece is one of the team’s favourites and is something we’re proud to hang in our office as a celebration of the strength of style and simplicity in art. Find out more about how you can own a limited edition vintage print of Rue Aubriot here.