How Much Should I Pay for Art?


In a market where billions change hands every year, the top end of the art world revolves around competition and business as much as it does the beauty and quality of the art.

At the other end of the scale lies art producers like Ikea and high street outlets where prints can be found easily for under the £100 mark. The difference here is that these images are being produced on a huge scale with a primary goal of appealing to the widest audience possible.

While this work still involves the time and skill of an original artist or photographer, it often lacks the personal touch of an image the buyer might find in a gallery. Artists operating on the smaller scale with the focus of selling just a handful of prints through their connections with galleries keep the focus on creating something that conveys an emotion or insight – a statement beyond that of the generic low end market focus of finding something with a colour scheme that matches the new sofa.

Time and Money

The issue with art sold through galleries is that it remains expensive for many people. It might not be in the millions but it can be in the tens of thousands. In addition to the money required, the time it can take to find the right image and negotiate the sale is also prohibitive for many buyers who would otherwise treasure such a unique and considered piece of art.

ONGallery is positioned to solve this problem and break down these barriers. By working with connections built up through decades of experience in the art world, the company’s founding team has been able to deliver stunning works of art and photography at a fraction of the price of that found in an art gallery.

This is possible because we sell larger editions. An artist who might sell between five and ten prints in a gallery will offer an edition of between 75 and 350 on a specific print sold only through ONGallery.

Exclusive Art Prints

Over 90 per cent of our prints are exclusive to us, you simply can’t find many of these beautiful images elsewhere. The selection of art on offer has been curated by an experienced team so that you’re only choosing from truly worthwhile items, such as Leo Mason’s incredible shots of Ayrton Senna taken from a specially designed rig during his F1 race, or the visually stunning Antelope Canyon by Jasper Dalgliesh.

Once you’ve selected the perfect print, be it for yourself or as a gift, our UK workshops will frame and finish your artwork to order with a range of different stylish options to ensure that the piece that is delivered to you is exactly what you’re looking for.

Our goal is to ensure that more people are able to access truly beautiful pieces of art. We believe you don’t need to pay the earth for great art and we’re striving to build our connections and share our knowledge to ensure that our clients can continue to access exceptional quality pieces at an affordable price.

Take a look at our wonderful bespoke collection and select from a range of themed categories, from the abstract to the glitz and glamour of celebrity influenced prints.

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